The Role of Bots, AI in Your CRE Business

Washington, D.C.--Technology has found a new place in the customer service sector of the real estate industry, but the winning formula does not exclude the human touch. Experts are instead emphasizing how a mix of professional agents and bots or artificial intelligence can increase a company's productivity and efficiency. Zvi Band, CEO at CRM company Contactually, discusses the best uses for technology in real estate businesses. CPE: What role should technology play in a real estate company's relationship to its customers? Zvi Band: At the end of the day, real estate is still an intimate transaction that requires high touch.