3 Ways Artificial Intelligence Is Transforming Customer Experience

Personalized recommendations like this is one application for AI (and a worthy one at that), but AI can go even further in recommending items to retail shoppers. Walgreens is a great example. The company partnered with Cooler Screens to target shoppers with specific beverage options. Digital screens, cameras and sensors embedded in the doors of refrigerator and freezer cases turn the displays into high-tech in-store billboards, with messages tailored specifically to customers based on their age, gender and the day's weather. The products within the display cases are promoted in the best possible light, and consumers are provided with more detail to inform their purchase decision.