Five ways Artificial Intelligence can help marketers enhance the customer experience

If you've seen one too many mediocre sci-fi movies, the phrase'artificial intelligence' might bring to mind images of evil robots and technology taking over the world. In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers. Essentially, we're talking about AI in the context of a technology that aims to solve a specific problem, one that uses datasets in order to learn and replicate information and behaviours. With AI playing an increasing role in all our lives, our Marketing in the Age of Artificial Intelligence report predicts the various ways it will continue to impact consumers. As well as making things more complicated for marketers, the appearance of multiple social channels has led to a non-linear and fractured path to purchase.