Senators introduce bill to protect individuals against AI-generated deepfakes

Today, a group of senators introduced the NO FAKES Act, a law that would make it illegal to create digital recreations of a person's voice or likeness without that individual's consent. Amy Klobuchar (D-Minn.) and Thom Tillis (R-N.C.), fully titled the Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2024. If it passes, the NO FAKES Act would create an option for people to seek damages when their voice, face or body are recreated by AI. Both individuals and companies would be held liable for producing, hosting or sharing unauthorized digital replicas, including ones made by generative AI. We've already seen many instances of celebrities finding their imitations of themselves out in the world.