How to Implement Artificial Intelligence in Fashion Retail

Defined as a technology that has the ability of computers or machines to perform tasks that are typically human, Artificial Intelligence (AI) is a technology that is developing rapidly. As it continues to advance, now is the perfect time for fashion brands to adopt AI. Those who do not get on board now will probably realise the value of AI too late, and fashion brands using Artificial Intelligence would have already taken the technology to another level. In this article, I will be making several recommendations that can contribute to the successful implementation of artificial intelligence in the fashion retail business, and I will also be discussing the pitfalls. I have asked Jelle Stienstra, Digital Strategy Director at PTTRNS.ai, about AI in the fashion industry today, he shared:"AI is an integral part of different industries these days, more and more companies are using the fast-developing applications of AI, and many first movers have embraced AI technology and are applying it for different purposes".