Machine Learning BI Software InetSoft

One of the most popular applications of machine learning in marketing is cluster analysis. Letting the model group website visitors or customers into clusters reveals potential segmentation methods that might not have come to mind otherwise. Webmasters can tailor communications and promotions based on the common interests of a segment, and lead generation managers can do the same with in their lead conversion and nurturing strategies. This example shows how you can first analyze your website visitors using the traditional BI approach of segmenting users by which section of the website the visited, the search keyword they entered via, and the time spent on the site. Then with machine learning you can see how four clusters were found just by providing the model with the raw data and no preconceived notions of segmentation.