3 questions to separate AI from marketing hype

One of the myriad challenges of being a modern technology leader is separating the marketing hype from reality when it comes time to procure new hardware or software. Product marketing often tends toward hyperbole and focuses on the positive rather than the negative. With technology products, there's the added wrinkle of complex technical elements that require specialized understanding. Mix the historical hyperventilation of most product marketing with a hot technology, and you're forced to wallow through a dense wall of promises, buzzwords and claims to determine if a product will work for your organization. This is especially true in the era of artificial intelligence, where it seems everything from supply chain software to office furniture claims to have some element of AI embedded.