Apple CEO Tim Cook: 'Technology Should Lift Humanity'

As per usual, Apple's annual developer's conference followed on the heels of Google's, with the tech giants trumpeting their latest updates for both consumers and coders one after the other. On Monday, CEO Tim Cook's team repeated some of the same tropes and themes as their rivals, from making several Gold State Warriors references to announcing crowd-pleasing features that attempt to minimize taps and maximize our ability to be expressive through our texting machines. But if Google's big point was emphasizing how human-like its technology has become, Apple's was emphasizing how much the company cares about humanity itself -- even if many of the biggest cheers came in response to updates about things like triple-sized emoji. Apple can seem like a exclusive tower made of silicon and secrets, and the company knows that is part of its appeal. Thousands of developers were kept in masses behind guardrails leading up to the keynote.