Hustle bros are jumping on the AI bandwagon - The Verge

In this light, they're similar to another favored scheme of internet entrepreneurs: dropshipping. With dropshipping, sellers never stock or ship their product (often, they don't even design it). Instead, they make money by identifying trends then producing flashy adverts to find customers for the latest style of coat or watch. ChatGPT enables a similar dynamic in the creative industries and world of knowledge work: separating production from sales, allowing sellers to deliver goods that seem useful at first glance but fall apart when tested, and offering the scale and speed of production that obscures traditional feedback mechanisms like brand reputation. This is the future many fear for the web: AI-generated junk suffocating online platforms like algal blooms that choke the life out of ponds.