Artificial intelligence: Data will be the differentiator in the marketplace

Artificial intelligence is rapidly becoming the core foundation of the Cloud-Platform-as-a-Service model being offered by'mega vendors' to their customers. This trend is emerging in the cloud space, and as a result, it is going to become increasingly easy for organisations to adopt forms of artificial intelligence. Businesses are going to need to start leveraging AI to cope with the ever-expanding volume of data generated by trends, such as the Internet of Things. And organisations need to have a note of caution around how they adopt AI. "If you put garbage [data] in, you'll get garbage [data] out," explains Greg Hanson, CTO & VP at Informatica. "What we actually need is not just artificial intelligence in the analytics layer -- in terms of generating graphical views of data and making decisions in real time around data -- we need to make sure that we've got artificial intelligence in the backend to ensure we've got well-curated data going into our analytics engines."