10 Ways Machine Learning is Revolutionizing Marketing - Chief Marketer

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Seventy-five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10% and three in four organizations implementing AI and machine learning increase sales of new products and services by more than 10%, according to Capgemini. The study also found that 79% of organizations implementing AI generate new insights and better analysis. Organizations are using AI for a number of strategic purposes including supporting new products, generating leads, creating highly target marketing activities, and identifying lookalike high-value customers. The Capgemini report also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.