Top 10 Tips To Build A Facebook Messenger Chat Bot

As the founder of Snaps, a messaging company that powers dozens of chatbots for big brands and ad agencies, I've learned a few things about bots that I want to share with you. My hope is that this list will serve as a good starting point for what to think about before investing significant time and money on the bot of your dreams. Having a clear strategy can't be emphasized enough. Brands don't build websites or apps without a clear strategy, and chat bots shouldn't be any different. Chatbots are an extension of your brand and as such, need to appropriately represent you in this new medium.