How Traditional Companies Can Utilize AI And Machine Learning To Build Better Products

Have you ever noticed how accurate Netflix's recommendations are to your taste? And how is Google Maps so confident I'm going home, that it will suggest directions to my house? Even my iPhone suggests what time I should set my alarm clock right before I go to bed. This means it knows when I'm going to bed and tells me the optimal time to wake up, down to the minute, based on my sleep patterns. So why do most organizations continue to use their data the same way they would have used it 10, 15 or even 20 years ago?