The Impact of Artificial Intelligence on Social Media

With over 2.5 billion users expected to have at least one social media channel by the end of 2018, marketers are increasingly combining these platforms with emerging technologies to reach their growing audiences. In today's world, owning a social media account is as almost as common as having a National Insurance number. By the end of 2018, 2.5-billion people are expected to have at least one social account. With so many frequenting these platforms, it's no surprise to see marketing departments worldwide centralize their priorities towards social media. But how do you monetize such a significant number and make sure you target the right market? The answer is quite simple really: artificial intelligence.