Five key considerations for implementing AI personalisation - Econsultancy

Personalisation; everybody knows they should be doing it, but not everyone knows exactly how best to achieve it. The ubiquity of platforms like Facebook and Amazon has lead to a seismic shift in user expectations when it comes to personalisation. A recent study by Monetate found that more than 83% of customers reported they expect brands to personalise experiences for them. In combination with conversational user interfaces, AI presents brands with the opportunity to engage in a meaningful dialogue with their audiences. Many brands however, have struggled to deliver real-time personalisation at scale.