Revcontent To Conquer The Content Discovery Market Through Rover Acquisition

Sarasota, Florida-based Revcontent, the fastest growing native ad network, has announced that it has acquired a machine learning company called Rover. Rover is known for developing advanced personalization and recommendation technology that will complement Revcontent's massive ad network. After the acquisition closes, Rover's offices in Sunnyvale, California will be turned into Revcontent's Silicon Valley headquarters. The terms of the acquisition were undisclosed, but the deal was reportedly valued at more than $30 million. Rover was founded by Jonathan Siddharth and Vijay Krishnan while the two of them were attending graduate school at Stanford University.