Your face is Big Data

How would you like it if you some stranger snapped your picture and then used that photo to find out your real name, your address and other information about you? If face recognition technology may not be brand new, anonymity in public could soon be a thing of the past. You may never again be just a face in the crowd. FindFace, a new application launched few months ago, by a Russian start-up has the power to identify total strangers on the street from pictures of their faces. It does so by matching the photos against profile pictures from VK --also known as VKontakte--a Russian social networking website like Facebook.