The Marketer's Guide to Successful Artificial Intelligence - Sklar Wilton

In so many ways, artificial intelligence (AI) is helping both Fortune 500 companies and tiny start-ups improve their engagement with people and optimize their consumer processes to grow their brand and increase their chances of success. Marketers can no longer afford to be ignorant about AI. They can no longer reject AI simply because they don't yet understand it or they don't know how to incorporate it into their strategic marketing plans. Marketers also don't need to become experts in AI. If they want to continue to be relevant to consumers, marketers simply need to understand the role that AI plays in consumers' lives.