5 Ways AI Is Impacting Modern Marketing

AI is already impacting digital marketing in obvious and not-so-obvious ways. In this article, by Lasya Marla, Director of Product, Lucidworks, we briefly go over AI's role in modern marketing in ways that some people may not be familiar with, and 5 ways that it has impacted how companies market their content Marketing and technology have long had an important relationship. Marketers are consistently looking for new and creative ways to share their products with potential customers and measure results, and customers are in-turn looking for more meaningful experiences when spending their money on the things they are looking to buy. In the marketing world, this action taken by a prospect, customer, or shopper is referred to as a conversion., Making conversions happen is more challenging than ever in a world filled with distractions. Companies are increasingly competing over proving not just a smooth purchase process - but one that is as convenient as possible.