Netflix thinks AI might save you from scrolling aimlessly for something to watch

The tab will initially offer suggestions based on a range of AI-generated themes. Netflix is adding an AI-powered recommendation tool to its TV app as it tries to get viewers to stop scrolling so much and watch more shows and movies on the platform. The company framed AI Discover as a testbed for new features that it might make part of the core Netflix experience. If it's available on your account, you'll see a Discover tab with a red gem icon on the top navigation bar. The first thing Netflix is trying out in AI Discover is theme-based recommendations.