Mastercard unveils next-level Masterpass features and a company-wide rebranding, all in one fell swoop

The company held an event to unveil two significant developments for its future: An enhanced version of the innovative Masterpass global digital payment service that's designed to positively change the way consumers conduct everyday transactions, and a first look at a new logo that symbolizes Mastercard's rebranding and evolvement as a more digitally driven company. The event marked the climax of two initiatives that have been years in the making. "Today marks, in our view, one of the seminal moments in the history of our company," said Craig Vosburg, Mastercard's president of North America markets, to event attendees in a room high atop New York City inside the Freedom Tower's 102nd floor. You may notice that the brand now uses a lowercase "c" in its logo, a seemingly subtle change that carries significant meaning. Mastercard used to go by "MasterCard," but taking away the capitalization shows that the emphasis is no longer on a physical card, according to Chief Marketing and Communications Officer Raja Rajamannar, who said, "In the digital world, the card is less relevant."