PMOS shows us why many scientific terms need to be renamed

What do researchers of artificial intelligence, medicine and climate change have in common? They could all learn from the story of Rumpelstiltskin. As the fairy tale teaches us, knowing something's "true name", an ancient concept in folklore, gives us power over it. While this may not seem very scientific, psychologists have repeatedly found that your name changes how people perceive you . The same may be true for scientific terms. Take "artificial intelligence": while the technology is undeniably impressive, much of the drama around AI might have been avoided if we used the less grandiose name "machine learning".