The Future of Google and SEO is AI

The future of Google and of SEO is AI says world-renowned SEO expert Stephan Spencer. "If you're relying just on backlinks, then you aren't recognizing that the future of Google and of SEO is AI, it's artificial intelligence," noted Spencer in another informative interview by James Schramko of SuperFastBusiness. If you're relying just on backlinks, then you aren't recognizing that the future of Google and of SEO is AI, it's artificial intelligence. I would challenge that the only way to outsmart an AI is with another AI. So really, AI is the future.