Is this your year to invest in big data?

Everybody is talking about it. Use your digital exhaust to feed machine learning programs to develop algorithms that will transform your productivity. All three offer cloud services to help you get started. Shouldn't you be doing it too? Does your company have, or will your customers grant you, proprietary access to log data containing signals that can be extracted and used to predict outcomes and prescribe actions that have material consequences? There's a lot to unpack here, so let me take things phrase by phrase.