Artificial intelligence software yields impressive ROI for Gallery Furniture

Locals affected by Hurricane Harvey who searched for help or a way to give it may not realize their search was influenced by artificial intelligence. Thousands of searches landed on one of Gallery Furniture's web pages, guided there by a software named Albert. Running algorithms that constantly assessed and tweaked the words, syntax, offers and even colors on social media and the web, the software crafted landing pages, social media posts and email campaigns designed to elicit the greatest response. Then he read a case study about a Harley Davidson dealership in New York City that posted some pretty jaw-dropping sales increases after implementing AI: Weekend sales nearly doubled, and leads shot from one a day to 40 a day in just a month. The numbers might have generated skepticism, except the article was in the Harvard Business Review.