Alexa's Huge Advantage: Amazon Is Much Better At Marketing Than Google

"Marketing is the study and management of exchange relationships," Alexa says. It's something that Amazon knows very, very well, and is using to its advantage to continue leading in the smart speaker wars, which are of course just a prelude to our future of ambient, invisible computing. Every week I get a new email from Amazon Echo. Every single week there are significant, interesting, trivial, and funny new things that Alexa can do. This week for instance, Amazon's letting me know that just by asking, I can get Alexa to block all songs with explicit lyrics from playing in Amazon Music. Also, Alexa can tell me how many points King James is averaging in his demolition of LeBronto, or where I can buy flowers for Mother's Day.