Are Robots Like These About to Take All the Ad Jobs?

Robots are getting smarter, and, if you listen to high-ranking digital execs at Coca-Cola and other major brands, they're coming for your advertising jobs. No one knows that better than the tech geeks at Team One's newly launched AI Lab, who are vowing to stay ahead of the machine-learning curve by surrounding themselves with all things futuristic in a stylish nook of the agency's cavernous Playa Vista, Calif., headquarters. The lab, a scaled-down re-creation of a smart home designed to look like a midcentury modern crash pad, is outfitted with Google Home, Amazon Echo, Philips Hue and a trunk full of cognitive toys. "It's a dedicated space to experiment and brainstorm," said Alastair Green, executive creative director, digital, who launched the agency's tricked-out, gadget-heavy VR Lab onsite last year. "We want to spark ideas and create better work with AI. And to answer the brands' question: 'What's the business case for it?'"