SAS ups the ante on machine learning, cognitive computing. How will it improve CX?

It was a heady mix of business and technical sessions on how to take advantage of the power of analytics. Of course there are innumerable applications for analytics, from fraud detection to supply chain optimization to garden variety business intelligence. For this post I'll focus mainly on customer-related applications, and some of the more advanced SAS capabilities discussed at the conference. Let's start with what SAS announced: SAS Viya -- billed as a new open, "cloud-ready" analytics platform. The idea is to bring together the SAS portfolio, built over some 40 years, into one platform that can be used by data scientists and other analytics professionals; business users and IT management; and senior management.