Here Comes the Flood of AI-Generated Clickbait

Domain names have value, even when the websites that were once hosted there are shut down or abandoned. Prospectors will often swoop in and snatch up an unused domain, then erect a new website filled with clickbait articles. If the domain name used to rank highly in search results, the new clickbait articles will also rank highly, guaranteeing the prospector a steady stream of visitors searching the web for common phrases. These zombie sites are all over the web; you've probably landed on them many times yourself. But this shady market is poised to grow exponentially thanks to the proliferation of generative AI tools.