To Engage and Activate Patients, CRM Alone Isn't Enough

We talk about patient engagement a lot in healthcare today. But the reality is, we often don't just want a patient to engage with a piece of content or information; we want them to take action. The traditional CRM and marketing automation are great tools for the former – keeping patients and their healthcare providers connected. But it does little to move beyond a digital connection. Today's patients (or, consumers) expect more from all of their relationships, especially their healthcare providers.