5 barriers to AI adoption: learnings from our own journey - Microsoft UK

The opportunities to transform customer experiences by using AI as a marketing team are endless. We've now started to move beyond the hype. AI is not the domain of FTSE 250's with teams of data scientists anymore. We have seen AI democratised – through platform offerings, intelligent API's, and all the smarts embedded in SaaS/PaaS offerings making it easier for all organisations, no matter their size to access. MarTech in particular has been prominent in landing AI into organisations, sometimes in isolated pockets, but these are fertile grounds to experiment on. When human ingenuity and technology combine, for me that is the sweet spot and where the magic happens.