Three Quarters of Fashion Retailers Will Invest in AI Over the Next 24 Months - insideBIGDATA

Two separate research studies, funded by our friends Apptus and carried out by IMRG and Hive, have found that fashion retailers are planning significant investment in artificial intelligence (AI) over the next two years, as they seek to deliver the'real time relevant' customer experiences that are vital to improving sales performance. The study carried out by Hive found that, though retailers plan to invest in AI in a number of areas – online merchandising and personalisation are clear priorities. Asked to identify the areas of their businesses that will benefit the most from automation in the coming 3-5 years, scoring each out of 10, they awarded personalisation a score of 7.9 and online merchandising: 7.8. By contrast customer service scored five out of ten. Swedish fashion brand, Stayhard, has already embraced AI, and seen significant return on its investment.