Parks Associates: Nearly 40% of US Internet Households Report Owning Some Security Solution

Consumer research featured in the Residential Security Tracker reveals that in Q2 2022, nearly 40% of US internet households reported owning some security solution, such as a home security system, networked cameras, or a video doorbell. Seven percent of US internet households, approximately seven million households, own a network camera or video doorbell but no security system. "Together, these smart home products add to the market for security solutions, as millions of households find a camera solution is'safe enough' for their needs," said Jennifer Kent, Vice President, Research, Parks Associates. "The current market for residential security solutions is a mix of devices, systems, installation methods, and attached services that offer consumers more choice than ever before." In the firm's July 2022 survey, Parks Associates expanded its definition of home security services to better capture fee-based self-monitoring and video storage services.