Cognitive bias: The elephant in every room

Check out all the on-demand sessions from the Intelligent Security Summit here. Across government offices, tech company board rooms and the homes of every individual, there is an elephant in every room. The English idiom is in this case a reference to the same "elephant" described in Jonathan Haidt's social psychology work, where the conscious and subconscious human mind are described as the "elephant and the rider." What this means is that in every room where a human is present, there is also an elephant: That human's subconscious. Although the conscious mind is very adept at ignoring the elephant, doing so only produces blindness to the biases being applied to every decision.