L'Oréal wins two awards for inclusive beauty tech at CES 2023

Every year, companies take the CES stage to debut innovations for a better future. And while we've seen our fair share of flashy gimmicks, there's also a refreshing focus on improving consumers' daily lives with enhanced safety features in smart-car systems, practical home-tech integration, and even inclusivity within beauty technology. On the second day of CES, the L'Oréal Groupe unveiled two new beauty technology prototypes that are designed to expand access to self-expression through beauty. The first prototype, HAPTA, is an ultra-precise computerized lipstick applicator designed for people with limited mobility. The second device, L'Oréal Brow Magic, is an electronic eyebrow makeup applicator intended to help users quickly and accurately achieve their ideal brow look at home.