5 Brands That Are Marketing Smarter with Machine Learning

In all my fantasies, my poor hypothetical sister existed purely for the purpose of being in all the places I didn't want to be but had to (in class, at the doctor, helping my father with yardwork, or doing dishes for my mom), so I could do the things my heart desired: jam out on the piano, play with the dog, or sleep over at a friend's house. With a helpful twin by my side, gone would be the days of math homework and feigned enthusiasm for kickball. Fast-forward a couple of decades, and, thanks to machine learning, this marketer finally (sort of) has the chance to achieve her dream--and I didn't have to hire a full-time personal aid (or, I dunno, an unfortunate look-alike) to do it. Today, this branch of artificial intelligence serves as that trusted "same brain" tool that knows what I need out of my data and delivers it to me, almost without asking. With the advent of AI and its warm welcome as a new form of marketing technology, we've had a lot of information and potential thrust at us in a seemingly short period of time.