Measuring Customer Satisfaction with Artificial Intelligence: The 411

Customer Satisfaction has come a long way. Decades ago, customers participated offline in focus groups and written surveys. The arrival of the internet and email gave customers today a new way to express their experience and emotions related to a product. Over the past few years, CRM (customer relationship management) tools helped organizations start measuring customer satisfaction and surveys such as NPS, CSAT and CES and increasingly popular for this. So how is Artificial Intelligence going to change the ways of measuring customer satisfaction as we know them?