How Machine Learning can be used to Predict Customer Behaviour

Some supervised machine learning techniques include decision trees, regression, Bayesian methods and deep learning (neural networks). Many of these algorithms also have parameters which must be tuned to achieve the best accuracy. Some algorithms have very few parameters to be set, while others, such as neural networks, have quite a few and can require some investigation. We are currently doing some work using neural networks for predicting user behaviour. While they can require a lot of tuning, neural networks are a very powerful tool for making predictions, and with recent advancements (such as GPU-accelerated Tensorflow) they have the ability to build models with data at unprecedented scale.