Infographic: How Marketers Think AI Is Going to Affect the Industry

Artificial intelligence has already affected the marketing industry in significant ways, but marketers themselves will tell you that what we've seen so far is just the beginning. "We're still at the dawn of AI adoption," said Jean-Luc Chatelain, chief technology officer at Accenture Analytics. "Brands have yet to fully understand all the ways in which AI will change the marketing game. The practical applications we already see today in precision targeting, dynamic ad creation [and] marketing automation … are just the tip of the iceberg." According to new research from Accenture Interactive, a majority of marketers in the retail sector are using AI-driven personalization to drive growth across channels.