Big data, machine learning and APIs: Marketers share the digital jargon they don't understand

In order to make the relationship between marketing and IT function, you need an interface that brings both groups together. To me, that should be the role of the modern CMS. Rather than simply allowing teams to edit their websites, today's CMSs should bridge the divide between the best work of IT and the very best work of marketers. That will be the secret to a truly effective digital experience.