Inside X, the Moonshot Factory Racing to Build the Next Google

WIRED 

At 6:40 in the morning, a klaxon horn sounds three times. "Gas!" a man in a hard hat and fluorescent vest yells out. There's a hissing noise, and the helium starts flowing. From the tanks stacked like cordwood on a nearby truck, the gas moves through a series of hoses until it's 55 feet up, then through a copper pipe and into the top of a plastic tube that hangs down to the ground, like a shed snake skin held up for inspection. It's a Wednesday in late June in Winnemucca, a solitary mining town in northern Nevada that has avoided oblivion by straddling the I-80 freeway. Along with two Basque restaurants, the Buckaroo Hall of Fame, and a giant W carved into the side of a hill, Winnemucca is the test site for Project Loon, a grandiose scheme launched in 2011 to bring the internet to huge swaths of the planet where sparse population and challenging geography make the usual networks of cell towers a nonstarter.

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