Why accountability is key to making the most of technology

The onset of a new wave of innovation and technology can induce a mix of reactions amongst C-level decision-makers in any business. For every CEO, CIO, or CFO who chases the latest technological'shiny thing' and plans to implement meaningful change within their organization, there are countless others who would prefer to take little or no action regarding new technological advances. Don Schuerman is CTO and Vice President of Product Marketing at Pegasystems. Here's the thing – as much as some senior leaders might prefer to stick their heads in the sand, new technology trends are like seasons of the year; they are inevitable. In fact, the biggest risk far too many organizations run is that by either implementing innovations half-heartedly or ignoring them completely, they can lose ground to more progressive competitors who are harnessing new technologies to differentiate themselves and gain a competitive advantage. The key to avoiding this is to emphasize accountability.