AI washing muddies the artificial intelligence products market

When a technology is labelled AI, the vendor must provide information that makes it clear how AI is used as a differentiator and what problems it solves that can't be solved by other technologies, explained Jim Hare, a research VP at Gartner, who focuses on analytics and data science. "What I'm seeing is that anything typically called machine learning is now being labelled AI, when in reality it is weak or narrow AI, and it solves a specific problem," he said. Also, Hare urges IT buyers to demand a demonstration of artificial intelligence products using their own data to see them in action solving a business problem they have. The second problem Gartner highlights is that machine learning can address many of the problems businesses need to solve.