Putting Chatbots in the Marketing & AI Conversation - Chiefmarketer

Artificial intelligence may still sound like a distant future, but don't be fooled. Social media users are already living AI-fueled lives online, and studies show they're eager for marketers to take the technology even further. A recent Weber Shandwick survey found that many more people view AI's advent as a good thing rather than a bad one -- both for society and for themselves. Forty-five percent of respondents foresee a positive societal impact; just seven percent see a negative one. When it comes to their personal lives, 52% expect AI to benefit them; again, only seven percent said it'll make things worse.