How machine learning has come to transform user experience

According to research by IDC, applications incorporating advanced and predictive analytics, including machine learning, will grow 65 percent faster than apps without predictive functionality. Ever wondered how Netflix just knows the shows you must watch. And YouTube's recommended playlists are making the job so much easier? Or how Spotify throws up just the perfect songs and Amazon makes you buy stuff even before you search what you want? Machine learning (ML) has transformed the way technology interacts with users.