Coca-Cola Taps into the Power of AI with OpenAI's DALL-E and ChatGPT - StepsPoint

Coca-Cola, one of the world's leading beverage companies, has recently signed a deal with OpenAI's DALL-E and ChatGPT. The partnership aims to integrate generative AI technology into Coca-Cola's marketing and consumer experiences. OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity, has collaborated with management consulting firm Bain & Company to launch the OpenAI x Bain alliance. Coca-Cola is the first company to sign on to this new partnership. Although the details of the deal have not been disclosed, the press release suggests that the collaboration may include marketing and sales initiatives.