2017 Gears Up To Be Year of Artificial Intelligence-Driven Chatbot

The study entailed consumer-led research conducted by the University of Goldsmiths, and the report provides guidelines for brands developing their own customer-facing bots in preparation for an AI first world. Its recommendations are informed by a thought-provoking set of findings: not least that people prefer to confide in a bot when it comes to finance and medical issues, but still like to know when a bot is a bot. In other words, bots should never be too humanoid. As one participant in the research commented: "I would prefer the interaction with the AI over the human for things like budgeting and managing my money. I think it would be quite intrusive if an actual person was trying to advise you on your spending, but if you could set an AI goals to manage your money better, and you could get advice and tips, that would be a really nice feature."