IKEA launches AI-powered design experience (no Swedish meatballs included)

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. For IKEA, the latest in digital transformation is all about home design driven by artificial intelligence (AI) – minus the home furnishing and decor retailer's famous Swedish meatballs. Today, it launched IKEA Kreativ, a design experience meant to bridge the ecommerce and in-store customer journeys, powered by the latest AI developments in spatial computing, machine learning and 3D mixed reality technologies. Available in-app and online, IKEA Kreativ's core technology was developed by Geomagical Labs, an IKEA retail company, which Ingka Group (the holding company that controls 367 stores of 422 IKEA stores) acquired in April 2020. IKEA Kreativ is the next step in IKEA's long journey towards digital transformation.