The intelligent app ecosystem (is more than just bots!)

S. Somasegar is a venture partner at Madrona Venture Group and the former head of Microsoft's Developer Division.. Daniel Li is an investor with Madrona Venture Group. Application intelligence is the process of using machine learning technology to create apps that use historical and real-time data to make predictions and decisions to deliver rich, adaptive, personalized experiences for users. We believe that every successful new application built today will be an intelligent application. The armies of chat bots and virtual assistants, the e-commerce sites that show the right recommendations at the right time, and the latest dating apps, are all built to learn and create continuously improving experiences. In addition, legacy applications are becoming more and more intelligent to compete and keep pace with this new wave of applications. We have spent time thinking about the various ways Intelligent Apps emerge – and how they are built.