Artificial Intelligence, Trust and Consumers

Building trust in artficial intelligence (AI) is vital to promote the adoption of the technology. In the digital era, where there is an unstoppable increase in smartphone usage, consumers are empowered to buy anything at any given time. Consumer trends are forcing the retail sector to be better able to cope with the requirements of the market. Modern day technologies are transforming the way people are buying from a retailer. According to statista, global e-commerce will accumulate sales of approximately 4,479 billion US dollars by the year of 2021.